Turbocharge New Sales with a Marketing Database

What is the most valuable asset your company owns? Inventory? Equipment? Employees? If you’ve got customers, your number one asset is your customer list.

You’ve heard the old adage, “It’s 5 times easier to sell an existing customer than to find a new one.” Selling an existing customer is easy because you’ve got the right message at the right time going to the right customer. There are two proven ways to do this. First, you position yourself as the obvious expert and ask for your deserved referrals and for the next sale. Second, you practice solid customer relationship management and mine your database for all that it’s worth. The first way is passive and takes a really long time.

The second way actively places you on your customer’s radar and keeps you top of mind for his next buying decision. But if your customer information resides in 10 different places, like your accounting software, Excel spreadsheets, little Post-It notes on your monitor and a PDA, you’ve greatly diminished or erased your ability to “be there” for your number one asset when he’s ready to buy again.

Take this 12-point true/false quiz to see if you’re prepared to profit from your database. Give yourself 1 point for each “true” answer:

1. I collect complete contact information (name, address, phone numbers and email address) on every customer who buys from me

2. I collect complete contact information (name, address, phone numbers and email address) on everyone who inquires about my services

3. I keep all my contacts in a single database

4. I keep track of how each customer or prospect found me so I can duplicate my successes and thank my referral sources

5. I have an easy-to-use automated response tool to follow up with prospects before, during and after the sale so I never lose an opportunity because it fell through the cracks

6. I have an easy-to-use system to cross sell my customers on my other services because I track what they bought previously

7. I have a system to track opt-outs to my email campaigns so I can stay in CAN-SPAM compliance with my e-marketing

8. I can forecast my sales for the next week, month or quarter based on opportunities in my sales pipeline

9. I have a customer database clean-up plan to update my contact information at least once per year

10. I have an effective system for tracking open and closed customer service issues

11. I can download leads from my website and schedule a call back for myself in 1 hour or less–everyday!

12. It takes me one hour or less to launch an important email campaign to my customers.

What Your Score Means

If you scored a 7 or less, you’re working way too hard for business and leaving money on the table. Most likely, you’re developing one account at a time instead of creating a sales process that can run on auto-pilot until someone is ready to buy from you. While that’s certainly the way most of us were taught to get more business, and it’s been done like that for decades, it’s not a very efficient use of your time, or a very profitable way to spend your day, or much fun.

If you scored an 8 or above, you’re doing a great job of marketing to and reselling your existing customers. You should look for new sales opportunities with a targeted prospect list or try online advertising. Redouble your efforts with existing customers. Customers think of you as a trusted friend and treat your communications as information, not advertising. A good customer contact program includes 12-18 “touches” per year.

Why Marketing Your Business is So Important

Multi-Level Marketing and the Direct Sales industry are not generally considered to be a part of the Advertising Industry, but why not? Yes, the specific concentration is in sales and networking, but isn’t the success of both strictly dependent on the ability for a Direct Sales company to market itself?

In your business, one of the keys to being successful is to gain a following. With an enthusiastic, informed and confident distributor base, a company will literally sell itself. But getting that dedicated downline isn’t easy, and sometimes impossible if you don’t have the proper tools. Your greatest and most accessible tool is advertising, or more specifically, your marketing website.

We are now fully invested in the internet generation. Our laptops are smaller than the text books we carried around in College. Our cars tell us to turn left at the next light, and our cell phones are used first to manage our lives and last to actually make phone calls. We’re in an “in the moment” era where the motto seems to be “If it can’t be found on Google, it’s not worth the effort.”

With that said, one of the most efficient ways to market your business is on the internet. Not only does it give your business visibility to the entire world, information about your company can be accessed anywhere.

Knowing you need a good marketing site is essential, but what then? How do you get one? Once you find a vendor, how do you know if their product is a good one? Even more importantly, once you have one, what do you need to do to keep it new and fresh? This article should provide you with some valuable information about building and maintaining a successful marketing site.

1.) Who should I have build my site?

There is a common misconception that anyone can create a good website. Your nephew is likely a very intelligent, creative boy, and the site he made for your business works well enough. But the truth of the matter is, the image format he used isn’t compatible with some Internet browers, and it seems like every other day, there’s a broken link or page error. As a general rule of thumb, if you want a professional looking site, you will need to have a professional make it.

2.) What should I look for in deciding on a Designer/Developer?

There are a number of things you should do when selecting a Web Designer. Look at the Designer’s portfolio. Request URLs for sites the Designer has built and take the time to visit those sites. Look for broken links and consistency of design. Most importantly, see if you like the Designer’s style.

You want your marketing site to speak for your company. It is a visitor’s first impression of your business, so you want the site’s style to not only be professional, easy to navigate, and pleasing to the eye, but also to make an artistic statement about your company. Also, check your potential Developer’s site. If they don’t have one, or the site is poorly built or maintained, scratch them off the list and keep looking!

3.) Should I hire a Developer or a Designer? What is the difference?

It is vital to have a clear understanding of the difference between a Developer and a Designer. A Web Designer is a professional who focuses on a website’s aesthetics. Most good Designers have experience in development, but their main focus is the layout, coloring, and visual components of the site.

If you think of your marketing site as a house, the Designer plays the role of interior decorator and landscaper. The Developer, on the other hand, is your contractor. Developers focus on the functionality of your site. Links, functions and processes that your site is required to perform are all part of a Developer’s area of expertise.

If something on the site breaks, or if visitors are receiving page errors, a Developer would be the one who would go in a fix the broken code. Your best bet is to find a Web Design vendor that has both Designers and Developers on staff. This way, you can be sure that your site design is produced by a specialist and if there are functional issues, a development programmer is on staff as well.

4.) What about Replicated websites?

You should always discuss replicated site creation before you decide on a potential Web Developer. Their ability to replicate your marketing site will be a key indicator of whether or not they are properly staffed to provide web development as well as web design. Also, if you discuss replication from the start, it can be integrated into your initial design contract. This will help you avoid being surprised later by excessive development fees tacked on for replication once you are invested in the company.

5.) What should I focus on during the development of my website?

Showcasing your product or service is the obvious answer, but there are other key factors to consider when planning your site. You should have a target market in mind. A target market is, specifically, the people your inventory or service is most likely to attract. If you’re selling environmentally friendly alternatives to baby-related merchandise, your target market is going to include parents and environmentally concerned consumers.

You want your site to be open enough to speak to your non-market specific visitors, but you also want it to really catch the attention of those customers who are most likely to seek out your type of product. You want your site to be educational. Most people don’t want to have to call or visit your office to learn about your business, so your site should give them as much information as possible, but it’s important to find a healthy balance of simple and detailed.

If visitors are overwhelmed by huge excerpts of unorganized text, they may feel more intimidated than informed. Keeping things simple, organized and easy to find is often better. Avoid excessively long passages right on your main page. Focus on short, concise summaries and provide links to more detailed pages. Website viewers tend to scan, not read, as they want the information quickly and easily. The easier that information is to find and understand the better.

6.) Once my website is up and running is there anything I need to do to maintain it?

Your marketing site is like any advertisement. No matter how catchy and effective it is, eventually it will get a little old. Consider TV commercials. When a new one comes out that catches your interest, every time it comes on you watch it with full focus.

But after seeing the same commercial 15 times, it becomes predictable and stale, and sometimes even annoying. The same can be said of marketing sites. You want your site to be catchy, interesting and effective every time someone visits it. This requires that you switch things up every so often to keep your site fresh.

Change your homepage images. Modify your introduction text. Add links to new pages. Your marketing site should be a living, virtual document. Someone who visited your site last month and wasn’t captured immediately, but is interested enough to return for a second look, might see your business in a new light and decide to join or shop.

7.) Any Web Developer/Designer recommendations?

ByDesign! ByDesign has launched ByDesign Creative, a marketing services department, and now provides website design, development and site replication. Headed by Art Director Jason Rivers, our Marketing Team offers years of industry experience. With a talented group of programmers, ByDesign can help you manage the creation, creative layout and maintenance of your marketing site.

The marketing team focuses on aesthetics and usability in creating contemporary, user-friendly, well-designed websites, branding, packaging and marketing materials. With web design experience spanning from the early commercialization of the internet to today’s Web 2.0 environment, your website is in good hands with ByDesign’s Creative team.

Using the latest standards and tools, solid design skills and no small amount of common sense, they’ll make sure your new site or redesign is what you’re looking for. Why should you choose ByDesign Creative over a 3rd-party designer? Here are a few reasons why we may be your perfect fit:

Search Engine Optimization

Though we can’t promise your site will appear first when someone Googles “Direct Sales”, we can promise your site will be built to be search engine friendly. We use standard compliant code and keyword tagging to flag your site for consideration when searches are made. Also, during your site development, our experts will provide you with advice and recommendations on how to optimize your site’s “search-ability”.

Traffic Tracking

It can sometimes be difficult to see how much visitor traffic your site gets. If you want to know if your site is pulling in visitors, we can implement site tracking add-ons like Google Analytics to assist you in determining your site’s success.

Extras and Add-ons

We have a number of marketing packages available at reasonable prices to help you get what you need within a budget. In addition to what is provided within those packages, ByDesign Creative also offers add-ons and extras priced per project. We’re also willing to negotiate our packages. If you don’t require replicated sites, but want to include a representative locator, we can discuss swapping out package features for other options that better suit your needs.

From blogs to video links, we have you covered. We also offer the unique ability to maintain your site content yourself through our Content Management System. You can login to your marketing site directly from the Freedom Corporate Back Office and actually edit the text and images yourself, without having to submit a change request!

Replicated Site URL Format Options

With ByDesign Creative programmers, you have the option of selecting from two standard formats for your replicate site URLs. ByDesign’s team provides a unique alternative to the typical by allowing your reps to place their site name first in the URL. imaginarycompanyname.com/JohnSmith is also available as JohnSmith.imaginarycompanyname.com.

A Provider You Trust

ByDesign has an intimate understanding of your company and how it works through the support we already provide you in using your Freedom Software. You put your trust in us to keep your business running smoothly. It simply seems logical to let us help market your organization as well.

Whether you choose to go with ByDesign Creative for your marketing site design or another vendor, know that marketing your business effectively is the first key to success. Once the public knows who you are, what you do, and gains confidence in your product or service, recruiting those top sellers will be easy… well… easier!

Pieces of jewelry for every individual

You’ve been invited to a party or possibly a festivity. You venture out, get yourself a brand new outfit, have your hair done plus do everything else needed to be prepared for the major occasion. But have you considered a present for your hosts or the individual in whose honour the bash is being held?

In order to be courteous and also get to that event as ready as you actually can, you need to look for an excellent gift. The reaction of those people that will get your gift, will be a reflection of the time and care which you put in in order to find it for them.

Earrings are evergreen accessories and the easiest way to style up or down your everyday western, fusion or even Indian wear. We suggest you take a few picks from our contemporary earrings collection for a casual chic statement. There are plenty of designs to choose from among studs, hoops, tassel earrings, front-back styles and danglers which range anywhere from antique baroque motifs to floral patterns and modern classic lines. Handcrafted out of plain and gold-plated silver or alloy, many of these pieces are studded with Swarovski crystals, pearls, rubies, opal, sapphire and other gemstones, or adorned with enamel details. Some styles even have pop colours that can pep up any attire and even your mood! Earrings To Hair Chain.

There are plenty of gift items which you could present, but one that will be cherished is definitely a piece of attractive jewellery. Well-designed, as well as crafted jewelry, has always been a delightful present. From the time of the ancient Egyptians and up to the modern-day, jewellery has always been considered a great gift that shows love, fondness as well as as a compliment from the giver of the jewellery to the receiver. Regardless of whether it is actually a genuine piece of jewellery manufactured from silver or gold, without or with gemstones as well as other precious stones or simply a piece of well designed and also beautiful costume jewellery – as the actual saying goes, it’s the thought that is important.

Gold or silver jewellery – a certain bet Gold or silver have constantly been on top of the “my favorite piece of jewelry” checklist and are universally valued by both men and women. Offering a piece of gold or silver jewellery as a present will invariably be valued irrespective of the event, whatever it’s worth.

From time to time, our designers and craftsmen are coming out with stylish modern-style earrings through different jewellery collections. We even keep having collaborations with known brands across the fashion spectrum, so rest assured our jewellery is always abreast of the ongoing trends. It would be a great idea to follow our newsletter updates or Instagram handle to stay in touch with the new and upcoming jewellery launches. Browse through our website and you’ll surely find fashionable contemporary earrings as per your taste, preference and budget. Tribal Jewelry.

When offering jewellery as a gift item, always check out the event as well as the individual benefiting from your present. A piece of jewellery perfect for a christening will not be suitable for a wedding or engagement. Another thing to take into account, and this may sound mercenary, is how essential the man or woman is to you. Simply how much will you be prepared to invest in them? Exactly how much will you manage to spend on them? Fantastic jewelry, even well-designed and manufactured costume jewelry, is never affordable therefore, think about it!

After having discussed the value of gold and silver jewellery, there are more, inexpensive, alternatives. This brings us into the actual world of fashion jewelry where lots of distinct, less costly materials tend to be put together to create some remarkable masterpieces that young adults go wild over.

Above all, when offering a piece of jewellery as a gift, keep in mind the golden principle – never offer a piece of jewellery you wouldn’t want to get yourself.